|
View Manufacturer´s summary
|
| Samsonite International is the world's largest travel luggage company by retail sales value in 2010, with a 100-year heritage. Founded by Jesse Shwayder in 1910 in Denver, Colorado, Samsonite began business as a trunk manufacturing company. Over the last century, they have developed and widely commercialised numerous innovations in luggage, establishing key industry trends and adapting to evolving consumer needs. Their core brand, Samsonite®, is one of the most well-known travel luggage brands in the world and has been central to the growth and success of the business since it was first introduced in 1941. Their market-leading position results from a strong international brand presence, significant scale, robust investment on advertising and product innovation, scalable distribution and sourcing ability, and market-leading, high quality products. |
|
|
